The "Release the Pressure" campaign aimed to encourage men in Kent to open up about their problems and seek support for mental health.
As the lead graphic designer on the team, I played a key role in conceptualizing and designing various campaign elements that resonated with the audience, sparking conversations about mental health.
The campaign had a significant impact in Kent, promoting open dialogue and support-seeking among men. This multi-award winning Release the Pressure campaign ran for six weeks, generating over 19 million impacts.
Its effectiveness led to adoption by the City of London, enabling its expansion nationwide to address this crucial mental health issue.
The success of this campaign highlights the profound impact that design can have in addressing societal challenges.
